Rakesh Roy
Engineering Manager. WordPress & React Performance Expert.
I build and lead engineering teams that ship fast, scalable WordPress and React platforms for global brands — from Bluehost to BigRock to Network Solutions.
With 10+ years of hands-on engineering and team leadership, I specialise in the intersection of WordPress block development, React, and Core Web Vitals performance. I’ve taken production sites from PageSpeed scores below 40 to over 90, shipped CI/CD pipelines for high-traffic platforms, and led cross-functional engineering teams across multiple global brands at Newfold Digital.
What I Work With
My stack is built around WordPress, React, and performance engineering — with a focus on things that ship and scale.
Core Stack
PHP · WordPress · React · TypeScript · JavaScript · Laravel
Block Development
Gutenberg · block.json · Full Site Editing · Block Patterns
Performance
Google Lighthouse · Core Web Vitals · Image Optimisation · Server-Side Caching · Asset Optimisation
DevOps & Tooling
CI/CD · Jenkins · OKD · Oracle Cloud Infrastructure · SonarQube · Git
Leadership
Engineering Management · Technical Architecture · Mentorship · Cross-functional Collaboration
Learning
I am still learnign new skils and improving my existing one.
A Different Kind of Engineering Leader
Most engineering managers either stay deep in code or step back from it entirely. I do both.
I currently lead engineering for customer-facing platforms at Newfold Digital — including blogs and front-end sites for BigRock, HostGator, Bluehost, and Network Solutions. That means I’m setting technical direction, reviewing architecture decisions, and still writing code alongside my team.
My niche is the overlap between WordPress and React. The Gutenberg block editor is React-based, which means building modern WordPress experiences today requires fluency in both — and the performance instincts to make them fast. That combination is rarer than most hiring managers expect.
Outside of Newfold, I’m the author of the Bitly URL Shortener WordPress plugin (11,000+ downloads), an active open source contributor, and a writer on web performance and block development at royrakesh.dev.
Technical Articles
I write about the things I actually work on — WordPress block development, performance engineering, and leading technical teams. No fluff.
As WordPress evolves, the rise of block themes represents a significant shift in web design…
In today’s fast-paced digital world, automating workflows is essential for efficiency. n8n is an innovative…
WordPress block development is an essential skill for modern WordPress developers. With the Gutenberg editor…
